PERMANENT VACATION® is a lifestyle brand rooted in the belief that the only real luxury is time. Founded in 2016 by Alex Cronin and Andre Dumouchel, it exists to reflect a life lived on your own terms, where freedom, creativity, and intention come first.

Drawing from nostalgic references and reworking them into a modern, understated aesthetic, PERMANENT VACATION® creates pieces that feel effortless but considered. It’s not about escape or aspiration, it’s about recognizing the life you’ve already built. If you’re wearing it, you’re already living it.