PERMANENT VACATION® is a lifestyle brand redefining comfort and utility through thoughtfully designed clothing and accessories. Founded in 2016 by Alex Cronin and Andre Dumouchel, the brand is built on the belief that vacation is a state of mind, not a destination.

Inspired by the nostalgic spirit of mid-century Americana, PERMANENT VACATION® transforms these elements into a modern, sophisticated aesthetic. Driven by a commitment to inspire creativity and joyful living, the brand is shaping the future of lifestyle apparel with a look that feels both familiar and refreshingly unique.